Marketing Manager (Fashion & Retail Brand)

Our client is a premier children’s fashion retail brand, widely recognized for its exceptional product quality, trusted customer experience, and bold, contemporary style. With an expanding footprint across Nigeria and a growing regional presence, the brand continues to set the standard in the children’s apparel market.

As the company deepens its customer relationships and expands its digital and retail reach, it is seeking a strategic and creative Marketing Manager to lead brand visibility, market positioning, and customer engagement across channels.

Job Summary

The Marketing Manager will be responsible for crafting and executing integrated marketing strategies that elevate brand equity, grow customer loyalty, and drive commercial performance across both online and in-store platforms.

This is a critical leadership role that requires a strong command of retail marketing, digital engagement, consumer insight, and cross-functional collaboration. The ideal candidate combines strategic thinking with hands-on execution and thrives in a dynamic, customer-centric environment.

Key Responsibilities

• Develop and lead comprehensive brand marketing strategies aligned with business growth goals and market positioning priorities.
  

• Plan and execute end-to-end marketing campaigns across digital, traditional, and experiential platforms — from concept to measurement.
  

• Oversee social media strategy, influencer partnerships, and content creation to drive engagement, storytelling, and community-building.
  

• Drive customer acquisition and retention through loyalty programs, CRM initiatives, and segmented promotional campaigns.
  

• Manage and optimize the marketing budget, ensuring data-driven resource allocation for maximum impact and ROI.
  

• Conduct ongoing market research and competitive benchmarking to surface insights, track trends, and inform brand decisions.
  

• Collaborate closely with Sales, Retail Operations, Product, and eCommerce teams to ensure alignment between marketing efforts and commercial objectives.
  

• Track and report on key brand and campaign performance metrics, using analytics to continuously improve strategy and execution.
  

• Guide and review all creative and visual output to ensure brand consistency, clarity, and resonance across all customer touchpoints.
  

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field (MBA is a plus).
  

• Minimum of 5–7 years of experience in retail, lifestyle, or fashion marketing, with at least 2 years in a managerial role.
  

• Strong track record of executing integrated marketing campaigns that drive tangible brand and revenue outcomes.
  

• Proficient in digital marketing tools, analytics platforms, and CRM systems.
  

• Excellent storytelling, content, and brand strategy instincts, with a sharp eye for visual identity and communication quality.
  

• Highly collaborative, organized, and results-driven, with strong project management skills.
  

• Experience working in consumer-focused retail environments with high brand expectations is preferred.