Job Summary:
- As a Senior Events & Activations Officer, you will be responsible for planning, coordinating, and executing impactful events and activations that enhance brand visibility and engage target audiences.
- Managing end-to-end event logistics, collaborate with stakeholders, and ensure the seamless execution of creative and memorable experiences.
Principal Duties and Responsibilities:
- Develop event strategies aligned with the organisation's goals and brand objectives.
- Conduct research to identify event opportunities, industry trends, and audience preferences.
- Collaborate with cross-functional teams to define event themes, objectives, and key messaging.
- Develop innovative event concepts and activations that align with the brand's identity and target audience.
- Collaborate with designers, copywriters, and creative teams to create visually appealing and engaging event experiences.
- Incorporate interactive elements, technology, and other creative ideas to enhance event impact.
- Work closely with marketing teams to develop event marketing strategies and promotional materials.
- Coordinate with the communications team to create pre-event and post-event content for various channels.
- Utilise social media platforms, email marketing, and other channels to generate excitement and drive attendance.
- Liaise with internal teams, clients, vendors, and sponsors to ensure alignment and successful collaboration.
- Negotiate contracts, manage relationships, and coordinate deliverables with event vendors and suppliers.
- Maintain effective communication channels with all stakeholders to address their needs and expectations.
- Develop and manage event budgets, ensuring cost-effectiveness and adherence to financial guidelines.
- Monitor expenses, track invoices, and provide regular reports on event expenditures.
- Identify sponsorship and partnership opportunities to offset costs and enhance event resources.
- Conduct post-event evaluations to measure event success against defined objectives.
- Analyse attendee feedback, event data, and key performance indicators to identify areas for improvement.
- Generate reports summarising event outcomes and provide recommendations for future events.
- Responsible for using and maintaining the filing system of the company at all times and in line with existing policies.
- Undertaking any necessary duties to ensure a first-class service is provided always.
- Being an ambassador for the business always.
Qualifications, Competency & Skills Required:
- Bachelor's degree in event management, marketing, communications, or a related field (or equivalent work experience).
- Proven experience in planning and executing creative events and activations, preferably in the creative industry.
- Strong creative thinking and ideation skills to develop innovative concepts and experiences.
- Excellent project management abilities, with the capacity to oversee multiple events and activations simultaneously.
- Proficiency in event management software, project management tools, and design software.
- Strong communication and interpersonal skills to collaborate effectively with internal teams, external partners, and artists.
- Keen attention to detail and a passion for delivering exceptional event experiences.
- Flexibility to adapt to changing circumstances, work under pressure, and meet tight deadlines.
- Availability to work evenings, weekends, and travel as for event planning and execution.
- Experienced Microsoft Office user, particularly Word, Excel, and PowerPoint.
- Competent Internet, Email, and Google applications user.
- Strong organisational and time management skills.
- Excellent written and verbal communication skills.
Location:
- Lagos, Nigeria; including other locations as .
Office Hours:
- 08.00 to 17.00 Mondays to Fridays.