Artisan Trades
Job Summary:
The Events & Experiential Specialist plans and executes
events, activations, and experiential marketing initiatives, including test
drives, exhibitions, product launches, and sponsorships, that enhance CIG
Motors' brand visibility and deepen customer engagement.
Key Responsibilities:
Event
Planning & Execution
-
Plan,
coordinate, and execute company events, exhibitions, test-drive sessions,
product launches, and brand activations.
-
Manage
event logistics, timelines, and on-the-ground execution to ensure smooth
delivery.
Vendor,
Venue & Budget Management
-
Source
and manage vendors, venues, and suppliers for events and activations.
-
Manage
event budgets and ensure cost-effective delivery without compromising
quality.
Experiential
Marketing & Partnerships
-
Design
experiential marketing concepts that drive brand engagement and lead
generation.
-
Identify
and support sponsorship opportunities and partner activations that align
with brand objectives.
Coordination
& Reporting
-
Work
closely with sales, marketing, and dealership teams to align events with
business objectives.
-
Evaluate
event outcomes, gather feedback, and report on turnout, leads generated,
and ROI.
Requirements
Qualifications and Experience:
-
Bachelor's
degree in Marketing, Events Management, Communications, or a related
field.
-
Minimum
of 4-6 years' experience in events management or experiential marketing.
-
Experience
in the automotive or a related consumer industry is an advantage.
-
Strong
project and vendor management skills.
-
Creativity
in designing experiential and activation concepts.
-
Sound
budget management ability.
-
Excellent
organizational and multitasking skills.
-
Strong
communication and stakeholder coordination skills.
Benefits
-
Competitive
Salary
-
13th Month
Allowance
-
Leave
Allowance
-
Monthly Performance
Bonus
-
Retirement Savings
-
Paid Time Off
- Opportunity to work
in a fast-paced and dynamic environment